This agenda is being updated every week. Please check back to see the latest updates.


Day 1June 5

10:00 AM

Registration opens

1:00 PM

Welcome & Opening Remarks

Speakers:

Chris Seper, CEO and Founder, MedCity Media (@chrisseper)

1:05 PM

Keynote: Taking Sides, Taking Risk – The Emerging Innovative Landscape of Patient Engagement

Speakers:

Wil Yu, Advisor, Health Care Markets and Innovations, Institute for the Future (@iftf)

Healthcare stakeholders today are realizing the true potential of technology in changing the way both physicians and patients approach care management. A successful engagement strategy will require not only developing the tools for engagement, but also taking diverse sets of data and transforming it into understandable and actionable information.

1:55 PM

Innovation Showcase Recognition

Speakers:

Veronica Combs, Editor in Chief, MedCity Media (@vmcombs)

2:00 PM

Innovation Showcase Demonstration: How People Can Spend More on Healthcare (And That’s a Good Thing)

Speakers:

Lisa Maki, CEO, PokitDok (@LisaMMaki)

With over $300B projected to be spent by healthcare consumers annually, any other industry would view the healthcare consumer as a massive opportunity. It's common to view our rising out of pocket expense as a cost containment problem, but is this a mistake? What if we view the rise in out of pocket expense as an opportunity? An opportunity to arm healthcare consumers with purchasing power through transparency into choice, what they're buying, who they're buying it from and how much it costs. True, open market purchasing power drives efficiency and innovation to remain competitive as consumers tell us with their dollars what is most important to them and what they're willing to pay. With this perspective, it's no longer a problem how much people spend, the challenge becomes making sure they want to spend it on you!

2:10 PM

Creating New Horizons in The Patient’s Journey – Emerging Trends and Best Practices

Speakers:

Scott Hensley, Digital Correspondent/Editor, NPR's Shots Blog (@scotthensley)
Robert Pakter, M.D., CEO, PillJogger (@robes40x)
Ivor B. Horn, M.D., MPH, Associate Professor of Pediatrics, Children's National Medical Center (@drivorhorn)
Marcia Guida James, MS, MBA, CPC, Director, Provider Engagement, Humana (@humana)
Brandon Rowberry, VP Innovation Development, UnitedHealth Group (@brandonrowberry )

Our perception of care delivery will change fundamentally over the next few years. The patient will be an ever greater focus for this change as a variety of stakeholders are staking their financial future on better ways to engage patients and their families. Hear about the new horizons being carved out in the patient engagement landscape. As patient engagement enters a renaissance, best practices that will form the future of care delivery are emerging.

3:00 PM

Networking break

3:20 PM

Push the Blue Button for Patient Engagement

Speakers:

Bob Keaveney, Editorial Director, Physicians Practice (@bkeaveney)
Peter Levin, Senior Advisor to the Secretary, and Chief Technology Officer, U.S. Department of Veterans Affairs (@pllevin)

Learn how one simple, powerful idea - empowering patients by providing them straightforward access to their own health information - has moved from the VA to CMS to the private sector, and may soon transform how 150 million Americans manage their own healthcare.

3:50 PM

Connected Health: Tools to Make Engagement Uniquely Personalized

Speakers:

Albert Shar, Ph.D., Managing Principal, QERT (@alshar)
Joseph C. Kvedar, M.D., Founder and Director, Center for Connected Health Partners HealthCare (@jkvedar)

The value of feedback loops is that they provide measurable, objective data, allow for goal setting and measurement of achievement, generally increase awareness of the variable being followed (e.g., weight, steps, blood pressure, etc.) and promote accountability. Joe Kvedar, MD, and Al Shar, PhD, discuss how feedback loops can work for non-quantified selfers, those with chronic conditions (i.e., hypertension, diabetes) and for individuals looking to get or stay healthy. And, with wireless sensors, phenotypic and genetic data, we can provide targeted, personalized motivational messages to drive behavior change, adherence and engagement. Learn how these connected health tools can create a world where patients and consumers take charge of their own health, improve population-level health and consumer health satisfaction, and better utilize our limited health resources.

4:20 PM

Patient Engagement from the Perspective of Big Pharma

Speakers:

Paul Ewing, Senior Director, Global Digital Planning , Pfizer (@pfizer_news)
Chris Seper, CEO and Founder, MedCity Media (@chrisseper)

Pharmaceutical companies have been engaging patients longer (and better) than many other sectors in healthcare. So how is "Big Pharma" looking at the challenges and opportunities of patient engagement and healthcare delivery? What should we expect from the likes of Pfizer when it comes to helping patients address key barriers throughout the "patient journey?"

4:50 PM

Innovation Showcase Demonstration: Why We’ve Failed to Engage the Underserved (And How to Get it Right)

Speakers:

Harold P. Freeman, M.D., Founder and CEO, Harold P Freeman Patient Navigation Institute (@HPFreemanPNI)

The Americans with the most challenging health problems are often the hardest to reach - and our current health care system hasn't made it any easier to connect with them. Properly engaging the underserved can pay big dividends in solving America's health crisis. Learn about our biggest failings and how we can move forward and get it right.

5:00 PM

Closing Remarks

Speakers:

Chris Seper, CEO and Founder, MedCity Media (@chrisseper)

5:15 PM

Networking Reception

Day 2June 6

7:00 AM

Registration & Continental Breakfast

8:30 AM

Opening Remarks

Speakers:

Wil Yu, Advisor, Health Care Markets and Innovations, Institute for the Future (@iftf)

8:35 AM

Keynote: Mobile Health and What the Healthcare Industry Must Do to Better Serve Patients

Speakers:

Mike Honda, U.S. Congressman, 17th Congressional District of California (@RepMikeHonda)

9:00 AM

Innovation Showcase Demonstration: Do I Look Like an Idiot?

Speakers:

Linda Harris, Ph.D., Director Health Communication and ehealth Division , U.S. Department of Health and Human Services (@HHS.gov)

9:10 AM

Fireside Chat

Speakers:

Ramin Bastani, Founder and CEO, Qpid.me (@raminb)
Veronica Combs, Editor in Chief, MedCity Media (@vmcombs)

9:35 AM

Fireside Chat

Speakers:

Timothy W. Martin, Staff Reporter, Wall Street Journal (@timothywmartin)
Marcia Guida James, MS, MBA, CPC, Director, Provider Engagement, Humana (@humana)

10:05 AM

Making Engagement Stick: What Roles Do the Private Sector, the Public and the Government Play?

Speakers:

Deanna Pogorelc, Reporter, MedCity News (@deannajour231)
Lygeia Ricciardi, Director, Office of Consumer eHealth, ONC (@Lygeia)

In her two-and-a-half years with the ONC, Ricciardi has seen patient engagement go from an option to a necessity within various stakeholder groups. In this chat, we'll explore specific areas where action is needed on the part of doctors, patients and technology companies to take patient engagement mainstream, and discuss emerging policy themes that will affect those actions.

10:35 AM

Networking Break

10:55 AM

Innovation Showcase Demonstration: The Intervention App – Engagement Begins as Activation

Speakers:

Amnon Keynan, CEO, Healarium

Healarium's patient activation technology bridges the gap between patient and provider. Our platform for customized interventions provides clinicians with the ability to prescribe apps to their patients via smartphone or the web in a collaborative model. Healarium is a natural fit within a physician and care managers workflow, and provides flexibility to leverage existing healthcare data sources.

11:05 AM

Driving Patient Engagement Innovation in an ACO World

Speakers:

Libby Webb, Director, Product Management, athenahealth
Lanie W. Abbott, APR, Senior Communications & Outreach Coordinator, EMHS Population Health Management
Colin Ward, MHS, Executive Director, Greater Baltimore Health Alliance
Gregg Masters, Co-Founder & Managing Director, Health Innovation Broadcast Consortium (@2healthguru)

Hear from the front lines of ACO implementation and how implementers are attempting to drive sustained patient engagement while conforming to a complicated set of ACO policies. Patient engagement will continue to be the missing link in new value-based reimbursement programs until the quality of patient communications leads to consistent behavior. Hear how new ACOs are investing in benchmarking tools and communications interventions that will measurably improve the quality of physician-patient communication.

12:00 PM

Ballroom

Lunch & Networking

1:30 PM

Focus Group on Stage: What Do We Want as Patients, Consumers and Caregivers?

Speakers:

Suzanne Mintz, Co-Founder and CEO Emeritus, Caregiver Action Network
Adrienne Boissy, M.D., MA, Medical Director, Cleveland Clinic Center for Excellence in Healthcare Communication
Sarah E. Kucharski, CEO/Chairman & Founder, FMD CHAT (@FMDChat)
Roys Laux, General Manager, Health Vertical, Angie's List (@AngiesList)
Veronica Combs, Editor in Chief, MedCity Media (@vmcombs)

Patient engagement from the patient's point of view. With new policies, programs, technologies, and data, do we really know what patient want?  Hear first-hand from a live focus group on the ENGAGE stage conducted in town hall format. Bring your questions!

2:20 PM

Innovation Showcase Demonstration: Patient Balances – The Uncharted Frontier of Patient Engagement

Speakers:

Ken Bloem, Executive Chairman of the Board of Directors, MedData (@MedDataInc)

Patient responsibility accounts for nearly 35% of all healthcare costs with collection rates less than 20% nationally; however, more than 74% of patients are both able and willing to pay their out-of-pocket expenses of less than $1,000 per year (90% are willing to pay for expenses $500 per year). With collection agency horror stories abound, the bottom line is that patients simply want to have a dignified conversation about what they owe and how they can repay it. Additionally, data indicates that a large subset of patient balances categorized as "uninsured" actually do have primary or secondary insurance. Physicians can no longer afford to ignore this trend, and a simple behavior change can impart huge impacts to your bottom line.

2:30 PM

The Analytics Behind Population Level Engagement

Speakers:

Ash Damle, President, MEDgle (@ashdamle)
Silvia Sacalis, Vice President, Clinical Solutions, Walgreens
David Perez, Founder & CEO, Seamless Medical Systems (@SNAPSeamlessMed)
Jon Harris-Shapiro, President, Continuance Health Solutions (@continuancehealthsolution)

Healthcare has lagged behind other sectors in capturing the promised value of data analytics. With a new infrastructure investment promising an ocean of data, that lag will soon disappear. As technologies offer the value of descriptive analytics and the promise of predictive analytics, what are the implications for care delivery and the future of the practice of medicine? Will we see divergence of care models or harmonization when data-driven optimal solutions are offered?

3:20 PM

Networking Break

3:40 PM

Can We Get There From Here? The Challenge of Building a Bridge While You Cross It

Speakers:

Bob Finuf, Vice President, PCN Executive Director, Children’s Mercy Hospitals & Clinics – Kansas City (@ChildrensMercy)
E.J. Mitchell, Managing Editor, The Medicare NewsGroup (@MedicareNewsGrp)

The focus of the discussion will be around the challenges we face with transforming payment and care delivery to a value-based model while still living in a predominantly volume-based payment system.

4:20 PM

Patient Engagement from the Palm of Your Hand

Speakers:

Stephanie Baum, Reporter, MedCity News (@Stephlbaum)
Geeta Nayyar, M.D., MBA, Chief Medical Information Officer, AT&T (@gnayyar)

4:50 PM

Keynote: Patient-Centered Care – The Right Thing To Do Right

Speakers:

Victor M. Montori, M.D., MSc, Director of Healthcare Delivery Research, Mayo Clinic Center for the Science of Healthcare Delivery (@vmontori)

In the chaos of healthcare reform, the uncertainty associated with funding, IT, and organization of healthcare delivery, and the politics of delivering care for all Americans,is the challenge of delivering high quality care for the money. The value proposition requires a deep and sincere commitment to patient-centered care. A central challenge for patient-centered care is how to deliver care that patients need and want in ways that fit the patient context. Solving this problem will help patients get health out of healthcare with the smallest possible footprint on their lives. Dr. Montori will discuss the role of shared decision making and minimally disruptive medicine in advancing high value healthcare thru patient centered care.

5:45 PM

Closing Remarks

Speakers:

Chris Seper, CEO and Founder, MedCity Media (@chrisseper)