broadcastSessions marked with this icon will be broadcast live on MedCityNews.com


BeginsSep 29

6:00 PM

Haverford Ballroom

Registration opens at 4pm

Special VIP Networking Event: “Code Black” Movie

Speakers:

Aisha Liferidge M.D., George Washington University Hospital Department of EM, Assistant Professor, Attending Physician, Health Policy Fellowship Director; DC ACEP President
Nancy Green, Managing Principal, Verizon Healthcare
Mary Jacob, M.D., Resident, George Washington University Medical Center
Chris Seper, CEO and Founder, MedCity Media (@chrisseper)

Moderated by Ashley Gold, eHealth Reporter, Politico.com

Sponsored by ShareWIK Media Group
Select ENGAGE attendees and VIPs passionate about healthcare will come together for a red-carpet style showing of "Code Black," an award-winning independent film examining the challenges of modern healthcare. The film follows a group of emergency room residents as they confront issues like maintaining patient dignity, designing an ER with patients in mind, and battling an increasingly complicated healthcare bureaucracy. The film will be followed by a panel discussion and audience Q&A.

Day 1Sep 30

7:00 AM

Registration & Breakfast

Sponsored by LiberateHealth

8:30 AM

Haverford Ballroom

Welcome & Opening Remarks

Speakers:

Veronica Combs, Editor in Chief, MedCity Media (@vmcombs)

8:40 AM

Haverford Ballroom

Keynote Speaker: Engagement: Moving Healthcare from Chaotic Complexity to Sophisticated Simplicity

Speakers:

Joseph Smith, M.D., Chief Science and Medical Officer, West Health (@JoeSmithMD)

broadcastHealthcare today is a tangle of uncoordinated, unconnected data silos, where the fax machine is the standard of care, and patient engagement through technology is a challenge. How can healthcare get the connectivity and coordination we routinely experience from other industries? Join the West Health Institute’s Dr. Joe Smith to hear how medical interoperability can drive patient engagement and an automated, connected and coordinated healthcare system centered around patients.

9:35 AM

Haverford Ballroom

Who is REALLY Listening to Patients? Different Approaches to Customer Feedback

Speakers:

George Mashini, CEO, Catavolt (@CatavoltInc)
Somesh Nigam, Ph.D., Chief Informatics Officer, Independence Blue Cross
Sara Zellner, Ph.D., Director of Programs, Health Data Consortium
Timothy J. Beebe, Ph.D., Chair, Health Care Policy; and Research Director, Survey Research Center, Mayo Clinic College of Medicine

Moderated by Veronica Combs, Editor in Chief, MedCity Media (@vmcombs)

Everyone is offering ways to gather patient feedback. But who is doing the best job of taking that feedback and using it? Learn from organizations taking patient feedback and running with it, how they've done it and how they're changing because of it.

10:20 AM

Ballroom Foyer

Networking Break

Sponsored by UnitedHealthcare

10:20 AM

Ballroom Foyer

ENGAGE LIVE: Guiding Healthcare to Better Patient Engagement

Speakers:

Kristin Carman, Ph.D., Vice President, Health Policy Research, Health and Social Development Program, American Institutes for Research

Moderated by Dan Verel, Reporter, MedCityNews.com

broadcastJoin a special session broadcast live on MedCityNews.com and held in the exhibitor area of ENGAGE discussing a key issue in patient engagement. In this session, hear about a new vision for achieving engagement that unites key strategies that can be implemented today: from system redesign to measuring patient and family engagement in health care delivery to strengthening the business case for engagement. The plan moves us toward a new healthcare culture that will foster meaningful interactions with patients and families, and achieve better outcomes, lower costs, and a more patient-centered system.

10:50 AM

Haverford Ballroom

Special Speaker Series: How I Engage Consumers

Speakers:

Ken Allard, Managing Director of Business Strategy, HUGE (@kenallard )
Andy Shallal, CEO/Founder, Busboys & Poets
Marty Moe, President, Vox Media (@Mtmoe1)

Healthcare is always on the hunt for new ways to engage their consumers. In this special speaker series, hear from a trio of dynamic industry leaders outside of healthcare discuss how they disrupted their industries, engaged the public and connected with their customers. They will also share their points of view on how healthcare can take their approaches and learn from what they've done.

Marty Moe: From Low-Cost Commodity to High Quality at Scale - Digital Media Case Study Does this sound like another industry you know? Leading digital media brands are moving their industry into a new phase: from one where low-cost, low-quality content conspired with low-value advertising to create a "race to the bottom" for consumers and advertisers alike, to a new "race to the top," led by great content and brand advertising experiences. Learn how one company, Vox Media, is combining top journalistic talent, technology, and high-value brand advertising to forge a new era of scaled high quality in digital media.

Andy Shallal: What’s Your Tribal Statement? How does a coffee shop become a community hub? At Busboys and Poets in Washington, D.C., it begins with a “Tribal Statement.” Before learning about logistics and food, new employees embrace the company’s vision for its customers. Learn why this step – vision before logistics – has helped this dynamic set of coffee shops and bookstores improve how employees handle and perceive their guests, and create a community where art, culture and politics come together and unintentionally collide.

Ken Allard: Digital Healthcare: What's Coming and How Organizations Can Make the Shift Brands are increasingly finding new ways to engage with users. Mobile technologies, big data, and game mechanics are creating experiences that encourage individuals to quantify everything from their sleep patterns, to calorie consumption, to number of steps they've walked. The healthcare industry isn't immune to these trends. More and more, users are offered a wider array of choices and better tools to measure their own behavior and health. While the increase in data offers targeted and contextual marketing opportunities, brands also need to tread carefully lest they violate user trust. Get an overview of the trends affecting some of the largest brands today, and how some of the lessons learned can be applied to the healthcare industry.

11:50 AM

Haverford Ballroom

How Can Healthcare Think Differently?

Speakers:

Ken Allard, Managing Director of Business Strategy, HUGE (@kenallard )
Andy Shallal, CEO/Founder, Busboys & Poets
William Morris, M.D., Associate Chief Information Officer, Cleveland Clinic Foundation
Marty Moe, President, Vox Media (@Mtmoe1)

Moderated by Wil Yu, Advisor, Health Care Markets and Innovations, Institute for the Future (@iftf)

Healthcare leaders join our industry outsiders for a conversation on the universal truths of engaging consumers and how the medical industry is incorporating new ideas.

12:35 PM

Lunch & Networking

Sponsored by Verizon

1:30 PM

Waterford Room

Breakout Session: Engagement From The Ground Up: Navigating the Mandates of New Healthcare

Speakers:

Sandra Khalil, Founder and President, CrossLink Medical Resources (@SandyKhalil3)
Vickie Andros, Director of Clinical Services, Curant Health
Walter Lee, M.D., Co-Director, Head and Neck Program, Duke University Medical Center (@wlee_ccf)
Kait Roe, Vice President, Fuse Health Strategies (@fuse_kait)

Moderated by Chris Seper, CEO and Founder, MedCity Media (@chrisseper)

So how do they really feel? Listen to patients, physicians and the next-generation of caregivers discuss their attempts to reconcile the wave of healthcare performance improvement solutions, patient portals, meaningful use products and other mandates. When it comes to those on the front lines of treatment, what new strategies are working and which are still coming up short (and what do they think we should do about it?).

1:30 PM

Haverford Ballroom

Breakout Session: Direct From Big Employers: How Can Healthcare Help Them?

Speakers:

Douglas Goldstein, Innovator, eFuturist.net (@eFuturist)
Brad Kirkpatrick, President, Employer and Government Market, Healthways, Inc.
John C. (“Jack”) Stoddard, Chief Operating Officer, Accolade (@jstoddard1)
Mark Manning, Chief Revenue Officer, Eliza Corporation (@ElizaCorp)

Moderated by Harry Greenspun, M.D., Senior Advisor, Deloitte Center for Health Solutions

Big employers share a goal of the medical industry: to make people healthier. But, often, employers will say the healthcare system doesn't make that an easy task. Hear from big employers and those working alongside them to find out how these groups can work better together to engage patients and cut costs.

2:20 PM

Waterford Room

Breakout Session: Talking the Talk – Communication Strategies Behind Better Medication Adherence

Speakers:

Rajiv R. Shah, M.D., CEO, MyMeds
Nikos Katopodis, Director of Agency Partnerships, StoneArch (@StoneArch)
Janiece Gray, COO & Founding Partner, DTA Associates, Inc.
Kimberly Radel, Executive Director, Care Copilot Institute at Allina Health

Moderated by Dan Verel, Reporter, MedCityNews.com

The care continuum already offers several opportunities to reinforce medication adherence. Now the approaches to increase adherence are also multiplying: from technologies that better leverage mobile and EHR to simpler medication regimens to better communication skills of caregivers. Hear about new communication tools and techniques that are working, enabling adherence and improving patient outcomes.

2:20 PM

Haverford Ballroom

Breakout Session: The Best Ways to Reach the Unreachables

Speakers:

Matt Quinn, East Coast Managing Director, Intel Healthcare and Life Sciences
Kuang Chen, Ph.D., Founder & CEO, Captricity, Inc. (@captricity)
Brett Edelson, Vice President, Medicaid Products, United Healthcare
Steve North, M.D., Medical Director and Founder, Center for Rural Health Innovation

Moderated by Stephanie Baum, Reporter, MedCity News (@Stephlbaum)

Sponsored by VOX Telehealth
Gaps in technology and in understanding consumers bedevil healthcare as it tries to connect with some of its hardest-to-reach patients. But thanks to new strategic approaches and technological innovations, medical innovators are getting better at connecting with far-flung rural patients and select communities of colors in urban areas. Hear from those on the front lines, who are developing technologies and funding new approaches that can help everyone deliver better healthcare.

3:05 PM

Ballroom Foyer

Networking Break

Sponsored by UnitedHealthcare

3:05 PM

Ballroom Foyer

ENGAGE LIVE: Dive Deeper Into Patient Engagement

Speakers:

Kuang Chen, Ph.D., Founder & CEO, Captricity, Inc. (@captricity)

Moderated by Stephanie Baum, Reporter, MedCity News (@Stephlbaum)

broadcastJoin a special session broadcast live on MedCityNews.com and held in the exhibitor area of ENGAGE discussing a key issue in patient engagement. New digital technologies are empowering today's customer, disrupting legacy business processes and are causing healthcare executives to question their strategies on how to get a leg up on the competition. In this new "age of the customer," the only true competitive advantage in healthcare is the degree to which you know and engage with your individual customers. Join Kuang Chen, CEO of Captricity to learn how organizations are using technology to help improve customer service and increase patient engagement without overhauling legacy workflows and business processes.

3:35 PM

Haverford Ballroom

Have We Pumped the Brakes on ACOs? An Update

Speakers:

Lisa Han, Partner, Jones/Day
Lee Barrett, Executive Director, Electronic Healthcare Network Accreditation Commission (@EHNAC)
Scott Berkowitz, M.D., Medical Director for Accountable Care, Johns Hopkins
Hoangmai Pham, M.D., Director, Seamless Care Models Group, CMS Innovation Center

Moderated by Joyce Frieden, News Editor, MedPage Today

There are as many mixed signals as ever about Accountable Care Organizations. Some health insurance companies have backed away from ambitious plans to invest in ACOs. Meanwhile, some medical practices have seen eight-figure savings by adopting an ACO model. Have we learned enough to know where the accountable care approach is going? Where do we stand now?

4:20 PM

Haverford Ballroom

Keynote Speaker: The Promise and Perils of Accountable Care

Speakers:

Farzad Mostashari, M.D., CEO/Founder, Aledade Inc. (@Farzad_MD)

broadcastBetter understand the current shift in the health care landscape from volume to value. There are opportunities for physician leadership in delivery system reform, as well as pitfalls that the accountable care movement must avoid to be successful.

5:05 PM

Haverford Ballroom

Closing Remarks & Adjourn

Speakers:

Veronica Combs, Editor in Chief, MedCity Media (@vmcombs)

6:00 PM

Kaiser Permanente Center for Total Health, 700 Second St. NE, Washington, DC 20002

Special Reception – Kaiser Total Health Tour

Sponsored by Kaiser Permanente
ENGAGE attendees will have a unique opportunity to network and continue the patient engagement conversations as they attend a reception and tour at the Kaiser Permanente Center for Total Health, an interactive learning destination in Washington D.C. for the public, policymakers and the health care industry. The reception features innovative demos on approaches to engaging consumers in their health and Kaiser Permanente will show examples of successful work they have underway. Attendees will travel on the Metro Red Line and metro cards will be provided.

Ends at 7:30 PM
Day 2Oct 1

7:00 AM

Registration & Breakfast

8:30 AM

Haverford Ballroom

Welcome & Opening Remarks

Speakers:

Veronica Combs, Editor in Chief, MedCity Media (@vmcombs)

8:35 AM

Haverford Ballroom

Keynote Speaker: Innovating Health Information Technology to Improve Patient Care

Speakers:

Sachin Jain, M.D., Chief Medical Information and Innovation Officer, Merck and Company (@sacjai)

broadcastLook through the lens of clinical medicine, government and industry to understand some of our greatest opportunities to improve care through information technology.

9:20 AM

Haverford Ballroom

PCORI Showcase: The Next Generation of Engagement

Speakers:

Michele Anderson Bonhag, J.D., Patient Investigator, Geisinger Health System
Hanan Aboumatar, M.D., Assistant Professor, Johns Hopkins University, Schools of Medicine and Public Health
Edna Shattuck, PCORI "BREATHE" Study Co-Investigator and Patient Representative, Johns Hopkins University
Marc S. Williams, M.D., Director, Genomic Medicine Institute, Geisinger Health System

Moderated by Suzanne Schrandt, J.D., Deputy Director of Patient Engagement, PCORI

Today's researchers are brewing up tomorrow's trends in patient engagement. Listen to two promising PCORI (Patient-Centered Outcome Research Institute) grantees discuss their projects and points of view on patient engagement, and hear from PCORI leaders on the trends in patient engagement and healthcare delivery research.

10:05 AM

Ballroom Foyer

Networking Break

10:05 AM

Ballroom Foyer

ENGAGE LIVE: Dive Deeper Into Patient Engagement

Speakers:

Sachin Jain, M.D., Chief Medical Information and Innovation Officer, Merck and Company (@sacjai)

Moderated by Veronica Combs, Editor in Chief, MedCity Media (@vmcombs)

broadcastJoin a special session broadcast live on MedCityNews.com that focuses on a key issue in patient engagement. MedCity News’ online audience unites with ENGAGE’s real-time attendees for powerful insight on what’s next in patient engagement and healthcare delivery.

10:35 AM

Haverford Ballroom

Special Speaker Series: Design Discussions (Why Did You Do That?)

Speakers:

Travis McElfresh, Head of Product Design and Development, Welltok
Seth Bokser, M.D., Medical Director for IT, UCSF Center for Digital Health Innovation (@sethbokserMD)
Aaron Sklar, Managing Director of Experience Strategy and Design, Healthagen

Moderated by Jeff Makowka, AARP

Sponsored by AARP
Healthcare leaders and entrepreneurs will take us behind the scenes of their apps, buildings and other projects to explain how they designed with patient engagement in mind. These discussions will celebrate the approaches and designs, but also deliver inside insights about the approaches and philosophies of leaders in healthcare who are already pushing a patient-driven design agenda.

Seth Bokser: Designing Inpatient Engagement Systems In stark contrast to the antiseptic institutions of the past, hospitals for the future need to be designed to support patient and family empowerment, personalized medicine, and a broad definition of health. Get a virtual tour of UCSF Mission Bay - a state-of-art medical center built in the heart of the booming San Francisco tech corridor - and learn how UCSF is designing a technology-rich inpatient experience to enhance interaction and healing.

Travis McElfresh: Consumer Engagement First Companies must develop capabilities that will intimately understand and engage with users in a highly personal, authentic, and useful manner. This session will explore how one platform is leveraging social, gaming and cognitive technologies to drive engagement, reduce healthcare costs, and reward consumers for taking action to optimize their health.

Aaron Sklar: Design As a Competitive Advantage: Enabling the Promise of Technology in Health Care The health care technology revolution is in full swing, promising breakthroughs in patient outcomes. But in many cases technology has fallen short of its promises in terms of both use and usefulness by providers and patients alike. The answer? Human centered design. Designers are proving that human centered design can be a competitive advantage to providers and their technology vendors. Thoughtful design can help shape products and the user experience to create technologies that patients and providers understand how to use efficiently and effectively.

11:35 AM

Haverford Ballroom

Keynote: Knowledge is Power. In Healthcare, It’s Time to Share It

Speakers:

Joy Pritts J.D., Former Chief Privacy Officer, ONC, U.S. Department of Health and Human Services

broadcastTo have real patient engagement, patients have to be well informed. Hear about what it really takes to get there: including providing patients access to the right information, raising awareness about the rights of patients to their data and making sure it's easy for them to actually get that information in a form or format that is useful to them. The only way all of these changes occur is if providers - and healthcare itself – change their point of view on who should have knowledge - and power.

12:20 PM

Haverford Ballroom

Closing Remarks & Adjourn

Speakers:

Veronica Combs, Editor in Chief, MedCity Media (@vmcombs)

12:40 PM

Waterford Room

ENGAGE LIVE: Patients Town Hall

Speakers:

Kym Martin, Co-Chair, Patient Experience Council, The Sullivan Institute for Healthcare Innovation (@kymlmartin)
Robin Borakove, Patient Advocate, CEO, FlutterVision Productions (@QueenFlutterby)
Joy Pritts J.D., Former Chief Privacy Officer, ONC, U.S. Department of Health and Human Services
Suzanne Mintz, Founder, Family Caregiver Advocacy

Moderated by Veronica Combs, Editor in Chief, MedCity Media (@vmcombs)

broadcastThe professionals have had their say. But did the conversations at ENGAGE reflect PATIENT expectations? Join a special session broadcast live on MedCityNews.com and held at ENGAGE hearing from patient panelists who observed the conversations at the conference. Then hear from even more patients, as they share their points of view about what healthcare's innovators must do to put patients first.

Are you a patient interested in being part of the Patient Town Hall audience? Listen to the patient panelists and share your views from the floor. Your comp ticket also includes the 11:30 keynote and a boxed lunch. 

Click here for more information.