Florian is founder and chief executive officer of Cedar – a data-driven patient payment and engagement platform. Prior to founding Cedar, Florian was an executive at Zocdoc where he drove the commercial adoption of the platform by health systems.
Florian previously was founder of a daily deal company in Brazil (ClubeUrbano) that he sold to Groupon. After the acquisition he became chief executive officer of Groupon Brazil. He also worked at McKinsey & Company within their healthcare practice. Florian holds a M.D., D.D.S. and PhD from the University of Freiburg, Germany.