Brent Walker is the Executive Vice President and Chief Marketing Officer of c2b solutions, which helps healthcare organizations achieve their goals through consumer insights and expertise. Brent leads marketing strategy and execution for c2b solutions, development of c2b’s proprietary consumer segmentation model, research on healthcare consumers’ motivations and behaviors, and consulting c2b’s clients. Prior to founding c2b, Brent spent 20 years in marketing with P&G’s healthcare businesses. Brent has been an author for MedCity News and his work has been covered by Forbes, The Commonwealth Fund, Population Health News and Hospitals & Health Networks.
