Patients are more and more willing to write reviews online but sometimes this commentary makes doctors feel the need to defend themselves and their work. There is no reason for reviews to turn into flame wars or to breach patient privacy. In this session, you’ll learn how to keep these online conversations productive and civil, and useful – for patients and providers. A hospital social media expert will explain how she manages multiple accounts for multiple locations. An entrepreneur will explain how effective communication can help patients, physicians, and their staff resolve issues before they result in poor online reviews.
