07:30 AMFoyer + Haverford Ballroom |
Registration and BreakfastSponsored by GetWellNetwork |
08:30 AMWaterford Ballroom |
Welcome and Opening RemarksSpeaker: |
08:35 AMWaterford Ballroom |
Introduction to MedCity ENGAGE Patient StoriesMedCity ENGAGE will be sharing patient stories throughout the 2015 conference. Learn how these stories, told through videos, can better remind us of the customers we serve. Sponsored by ShareWIK Moderator:
Diana Keough, CEO/Founder, ShareWIK Media Group (@dikeough) |
08:40 AMWaterford Ballroom |
Keynote: Making a Real Difference in Population HealthThe move to value-based payment models has gathered momentum during the last few years, but challenges remain. In his keynote, Dr. Roy Beveridge will discuss how Humana is helping physicians chart a course to value-based models while also improving health outcomes. Speaker: |
09:15 AMWaterford Ballroom |
Panel: Where Pharma Gets It Right (and Wrong)The challenges of patient engagement in pharma are cultural and deep — beginning with clinical trials and ending with medication adherence. How are data, digital and grassroots efforts breaking down the big obstacles to pharma, and how is the industry embracing and successfully implementing patient engagement? What challenges are as yet too big to overcome? Moderator:
Stephanie Baum, Reporter, MedCity News (@Stephlbaum) Speakers: |
10:00 AMHaverford Ballroom |
Networking Break + Innovation Showcase |
10:00 AMHaverford Ballroom |
ENGAGE NOW: Being Interoperable (and Pro-Patient) TodayA patient-centered health record is one of the unfulfilled promises of EHR interoperability. While ONC has a 10-year interoperability road map, patients and providers need true interoperability today. Hear about the best path to deliver a patient-centered health information exchange layer that will improve quality and reduce costs. Moderator: Neil Versel, Staff Writer, MedCity News Speaker: |
10:30 AMEmbassy-Patuxent |
Breakout: Challenge Prescriptions in Innovative Patient EngagementIndividual care directives are often narrowly focused on specific prescriptive actions around healthy behaviors. There is significant opportunity to promote health and wellness by engaging innovations outside of taking medications and other health-focused activities. This workshop explores the potential activities and innovations that might be considered in care prescriptions that will foster positive patient engagement. Participants will discuss and develop a potential list of ancillary actions beyond typical prescriptive actions that will promote better interactions around health. Speakers: |
10:30 AMWaterford Ballroom |
Fireside Chat: Why patient engagement is worth the riskWhen it comes to patient engagement, the regulatory and drug-discovery models often find themselves at odds with one another. Regulation mitigates risk. But patients often show they’re ready to take risks — such as when they look to try drugs in clinical trials in a search for a cure. How can we get better drugs to patients faster, fill clinical trials with the right patients and tackle challenges like medication adherence? Moderator:
Chris Seper, Vice President of Healthcare, Breaking Media (@chrisseper) Speaker: |
11:00 AMWaterford Ballroom |
Fireside Chat: Health DisparitiesAccording to the National Institutes of Health, healthcare disparities refer to the differences in incidence, prevalence, mortality, and burden of diseases and other health conditions experienced by one population group relative to another . The direct and indirect costs of disparities results in an estimated $309 billion dollar annual loss to the economy. As the demographics of our nation continue to change this problem will continue to grow if innovative and aggressive steps are not taken . Dr. Willis’ presentation will provide some insight on this topic. He will also discuss the role that technology can play in providing some solutions to this major challenge and the impact that the digital divide could play in achieving health equity. Moderator:
Chris Seper, Vice President of Healthcare, Breaking Media (@chrisseper) Speaker: |
11:30 AMWaterford Ballroom |
Fireside Chat: Social media, the theory of reciprocity and true virtual engagementBuilding a digital relationship with patients goes well beyond Twitter and Facebook. Learn about the ways patients are communicating about and connecting with healthcare, and how the emotions you create with a healthcare consumer pay dividends for patient engagement. Moderator:
Chris Seper, Vice President of Healthcare, Breaking Media (@chrisseper) Speaker: |
12:00 PMTerrace |
Lunch Reception |
01:30 PMWaterford Ballroom |
Panel: The Evolution of Apps, Data & EngagementWhat have the companies behind the latest patient engagement apps learned about building them? And what is the true potential for mobile apps to both deepen engagement and extract fresh insights to make services better? How do you promote engagement — not just with that individual but also in his or her social network? Sponsored by Futura Mobility Moderator:
Stephanie Baum, Reporter, MedCity News (@Stephlbaum) Speakers: |
01:30 PMAmbassador-Diplomat |
Breakout: Challenge – Dynamic Engagement-Rich MessagingThe level of patient engagement can often be traced to the size and quality of the communication streams individuals receive. Oftentimes, organizations have a one-size-fits-all approach to how they interact with patients. This workshop explores how leading organizations are building flexible, yet robust channels for interacting with patients and how those channels are being personalized to individuals to obtain better care outcomes and strong engagement. Participants will develop a framework for communication-channel evaluation and improvement, perceived through a lens of promoting sustained high-value engagement. Speakers: |
02:15 PMWaterford Ballroom |
Panel: The Policies of EngagementLearn how the political headwinds are shifting for the most important issues that could influence how healthcare can engage its patients. How will federal and state regulators address issues from interoperability to telehealth that are critical to creating a better care environment? Moderator:
David Pittman, eHealth Reporter, POLITICO (@David_Pittman) Speakers: |
03:00 PMHaverford Ballroom |
Networking Break + Innovation Showcase |
03:00 PMHaverford Ballroom |
ENGAGE NOW: Building Better Patient NavigatorsPatient navigators are key to explaining medical terminology and the costs of care, and they serve as true patient advocates. Learn how the training of patient navigators is changing to better equip navigators nationwide. Moderator:
Chris Seper, Vice President of Healthcare, Breaking Media (@chrisseper) Speaker: |
03:30 PMEmbassy-Patuxent |
Breakout: Challenge – Deploying Health Data StoriesThe amount of health data being created daily around individuals is dramatically increasing, yet the number of opportunities to communicate the potential informational value of that data has not changed significantly. This workshop explores innovative new ways to promote patient and stakeholder engagement through the dissemination of personalized, data-driven health visualizations, known as ʺhealth data stories.ʺ Participants will work together to explore what the opportunities are for aggregators and holders of health data to extract substantially higher engagement value through meaningful health-data visualization. Speaker: |
03:30 PMWaterford Ballroom |
Panel: Transparency on Their Terms: How Can Healthcare Get The Right Information to the Patient?When it comes to healthcare transparency, it’s all about the fine print. Everyone is offering it, but is the information empowering, accurate, helpful and what healthcare consumers actually want (and need)? Hear about the evolution of transparency and what’s coming next — not only from the healthcare industry but from policymakers across the country. Moderator: Neil Versel, Staff Writer, MedCity News Speakers: |
04:15 PMWaterford Ballroom |
Keynote: When Life Hands You Lemons, Make Apple Pie: A sick parent’s perspective on caring for a sick childListen and learn about a mother and her infant daughter who each battled cancer at the same time. With treatments underway, they very quickly found gaps in their care that needed solutions. While the child tragically passed away, the mother has gone on to use her own experience to ease the patient and parent experience for others, fill gaps in care and solve problems that others overlook. Speaker: |
05:00 PMHaverford Ballroom |
Networking Reception |
11:30 AM |
Breakout: Human-Centered Innovation WorkshopLearn and implement human-centered innovation concepts by contributing to a customer loyalty project currently underway at Independence Blue Cross. First, you’ll learn more about how human-centered design works and how it’s being deployed in healthcare. Then, you’ll use those concepts to map brand loyalty in the active project. |
07:30 AMFoyer + Haverford Ballroom |
Registration and CoffeeSponsored by GetWellNetwork |
08:30 AMWaterford Ballroom |
Opening RemarksSpeaker: |
08:35 AMWaterford Ballroom |
Keynote: Technology in HealthcareDr. Jon White brings years of experience in health information technology. He will discuss Delivery System Reform, Interoperability, Information Blocking, and the Precision Medicine Initiative. Speaker: |
09:20 AMWaterford Ballroom |
Patient Stories: Translating the Patient ExperienceCarly Medosch will draw on her 21 years as a chronic-illness patient, along with her experience with other patient groups, to show what current patient engagement looks like through the eyes of patients themselves. She will highlight what’s working, what’s not, and how we can all speak the same language as we work for better health outcomes. Speaker: |
09:30 AMWaterford Ballroom |
Patient Stories: The Story of Napkin NotesDiagnosed with cancer four times in the last three years (once with prostate cancer, the other three times with kidney cancer), Garth is under treatment and battling metastatic kidney cancer. When his daughter, Emma, was in kindergarten, he started writing notes on napkins and tucking them into her lunch box. Learn more about Garth’s battle with cancer and why he has written 826 napkin notes that are now stored in a special box for safe-keeping. Speaker: |
09:40 AMWaterford Ballroom |
Q&A: Patients Speak To The Medical CommunityMedCity ENGAGE’s patient speakers sit down to reflect on what they’ve heard and answer questions from the ENGAGE audience. Moderator:
Diana Keough, CEO/Founder, ShareWIK Media Group (@dikeough) Speakers: |
10:10 AMHaverford Ballroom |
Networking Break + Innovation Showcase |
10:10 AMHaverford Ballroom |
ENGAGE NOW: How ‘Care Guides’ Are Making Healthcare BetterLay healthcare workers on care delivery teams are helping improve health outcomes. Hear about some of the best ways these ʺcare guidesʺ are being used and how those approaches can be applied across healthcare. Moderator:
Chris Seper, Vice President of Healthcare, Breaking Media (@chrisseper) Speaker: |
10:30 AMWaterford Ballroom |
Panel: What Kind of Wellness Works Within Big Companies?Big employers are making big bets and trying unique approaches to keep healthcare costs down. Learn about what’s working in corporate wellness from those within big companies and groups serving them. Sponsored by Bravo Wellness Moderator:
Chris Seper, Vice President of Healthcare, Breaking Media (@chrisseper) Speakers: |
11:15 AMWaterford Ballroom |
Challenge Presentation: Dynamic Engagement-Rich Messaging |
11:20 AMWaterford Ballroom |
Challenge Presentation: Prescriptions in Innovative Patient Engagement |
11:25 AMWaterford Ballroom |
Challenge Presentation: Deploying Health Data Stories |
11:30 AMWaterford Ballroom |
Challenge Voting |
11:35 AMWaterford Ballroom |
Keynote: The E is for Engagement: How HHS Can Better Serve the PublicSpeaker: |
12:20 PMWaterford Ballroom |
Challenge Winner Announcement and AwardsSpeaker: |
12:45 PMHaverford Ballroom |
ENGAGE NOW: Meet the Challenge Winner |
